Fashion Flock

A Designer's diary of what's hot in fashion, art, and the California beach lifestyle.

Friday, June 10, 2011

Coming Soon...Stacia Shop on Montana Avenue!


It might not look like much right now, but I envision a beachy, cozy shop for my Westside fans to visit, right off Montana Avenue, Santa Monica's trendy shopping district. A clean, white-washed interior with pops of my vibrant spacedye candy-color knits on the shelves, ocean-blue Flor rug, a surfboard propped in the corner, some seashells and succulents, and my old Brooklyn chandelier dangling above.

I just moved my headquarters, that is my design studio, last Thursday, and it has been none stop since getting the place ready for the public. I love the craftsman details of the interior, clean white shutters, lots of windows and sky lights, a light and airy place to come to work already! I plan on having my design studio concealed in the back by a wall of sheer drapes (I'll feel like Oz behind the curtain!) The front will be retail, but interaction with moi, the designer, will be inevitable. I can't wait to share it with my Stacia customers. Finally a proper place for my customers to shop. So long Pico pop-up shop, hello Montana Avenue!

It's been 7 years since I've been in retail. After shuttering my Stacia New York boutique in Brooklyn, NY in 2004 after 6 years of blissful business on Smith Street, I've come full circle and ready to do it again! Now that I've grown a successful wholesale business, found my nitch in designing colorful, beachy Bamboo knits, and my first born is 7 years old, I'm ready to tackle the world of retail once more. Hopefully this time all the more wiser and life simplified by the beach. Or at least, I hope so!

Stay tuned for the work in progress. Planning on a July opening. The daily appointments with Verizon, Security, Signage companies, Handyman, Electrician, interviewing prospective Sales Associates, have been a whirlwind effort to get things ready. Wish me luck!

1 Comments:

At 1:38 PM , Blogger Rachel Winokur Interiors said...

It is a beautiful space and it's going to be even better once your product is sprinkled around it. I'm thrilled and grateful to help you get your store space ready and looking even more fabulous!

 

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