Fashion Flock

A Designer's diary of what's hot in fashion, art, and the California beach lifestyle.

Tuesday, October 18, 2011

ENK Coterie Spring 2012


A nice little write up in Fashion Week Daily during Fashion Week in NYC. Had a great time in NY and so glad to help sell in the Coterie booth this season!

Stacia Sale on Swirl.com ends Thursday




Join Swirl.com today and have access to some great new Stacia designs at the fraction of the cost. Sale ends Thursday so hurry while supplies last! My picks at the sale are the Cruiser stripe Caftan, a sexy crochet Tortoise dress, and the only cardi you'll need this Fall, the toggle cool cardicoat in Rattan. Jaw dropping prices start at $59 up to $109. Happy shopping!

Friday, October 14, 2011

Stacia: Intuit's Customer of the Week

Okay, here's my two cents on Quickbooks. Watch about 2 1/2 minutes in and see why Intuit has simplified my life as a designer, bookkeeper, entrepreneur, and jack-of-all-trades. Enjoy!

Count Down: Stacia Ideeli Flash Sale Starts Now!


The Stacia Ideeli flash sale is starting now! Hurry, you got 72 hours to cash in on some current Stacia Fall items at crazy wholesale prices. One of my favorite picks this run is the cobalt/black stripe caftan dress above. Pair with some black tights and rockin' boots and you'll be au courant this season. Another fave is the Rattan slouchy cowl neck dolman top with side seam pockets. Looks chic over skinny leggings or belted with jeans. Prices are at wholesale starting at $79.99 to $99.99. Hurry while supplies last!!

Wednesday, October 05, 2011

Monday, October 03, 2011

I Heart Quickbooks



Ever since my accountant begged me to upgrade my bookkeeping system to Quickbooks in 2007, I've never looked back. It has totally streamlined my business. And no, this is not an ad for Quickbooks. I'm just a one-man-show here and can't afford to hire a separate bookkeeper, plus I actually love to take a break from designing and use the other side of my brain and crunch some numbers. Quickbooks has enabled me to do that quickly and easily so I can spend more time designing and less time formatting a P & L report.

I recently had a great opportunity to showcase my company on Intuit's web site, the genius behind Quickbooks, and express how my day to day operations have been stream-lined thanks to technology (too bad it wasn't an ad for Apple's iPhone!) I had a great time with my friend and producer, Ms. Kim Chi Tyler (the video goddess based in San Francisco and owner of Loop Films.) She made me feel super relaxed and at ease. I'm certainly not a fan of being on camera, let alone talking about myself! But thankfully the crew made it easy as pie (and they made my store look fabulous!)

We actually shot two videos, one about my biz and how I use technology, and the second one more off the cuff explaining what works and doesn't work for me in Quickbooks (for their sales team and engineers.) As a Mac user, I've found some flaws in Quickbooks and was eager to share with Intuit in the hopes they might improve the software. I'd love to incorporate Quickbooks for my point of sale system in my boutique and have all my computers link together whether they are on the premises or not, but so far none of these features are yet available for Mac (go figure, Apple is only the most powerful company in the world now!)

Take a look at the brilliantly produced piece on Intuit.com and learn more about my business and how technology has simplified my life and grown my little Brooklyn retail business to today's thriving 300+ stores wholesale business.