Fashion Flock

A Designer's diary of what's hot in fashion, art, and the California beach lifestyle.

Wednesday, May 05, 2010

Behind the Scenes - Stacia Photoshoot







It could not have been a more gorgeous day to shoot next Fall's Stacia collection on the beach in Malibu. Although, the day didn't start off so sweet. Not only did I have to schlep my poor 4 month old baby to the beach with me (thank God Mom was in town to help!), but I got the dreaded call from the nurse's office to pick up my son at Kindergarten with a case of pink eye. Yeah! So with baby, Mom, and kindergartener in tow, we all headed to Malibu along the PCH through the thick marine layer (where did my sun go?!)

Thankfully the crew all arrived safely and with the sun burning through the marine layer, we started the shoot on a hidden gem of a beach at county-line. From there on out, the shoot was a dream. A beautiful backdrop - crashing waves, glistening sun, deserted beach. With only 12 looks to shoot, we cranked it out in 4 hours till the sun went down. Thank you Erika, Michele, Lauren, Brita, and Deidre for an amazing day!

Since Stacia is a beach-lifestyle brand it was only fitting to shoot it at the beach again, even if the season is Fall. Whether you're on a beach in Montauk or Malibu next Fall, my bamboo knits are perfect for snuggling up in. They're super-soft, light-weight but warm, and exude effortless style - luxurious, washable, and sustainable.

A few of my favorite moments pictured above...and coming to a store near you and online at www.shopstacia.com this July!

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