The Dress With a Second Life

As a designer, each season I experiment with new shapes, silhouettes, and details, and sometimes they're a hit right off the bat, and other times, they're a miss. Or sometimes, there's just too much to choose from on the line for buyers, so potential hits are overlooked. And for that very reason, I like to "resurrect" or bring back styles that were dropped from the line in past collections and put them in front of buyers in a new light. And nine times out of ten, the second time around is a charm. They finally get it! Unfortunately, a buyer's whim or hunch can sometimes prevent my customers from having all of Stacia at their finger tips. You are often denied having access to all of my ideas!

But alas, one of my rejects has had a second coming! Yes, the "pleated wrap dress" has been resurrected. I had originally introduced this l/slv dress style for Fall '09 in bamboo/soybean, but it unfortunately got canceled from the line after buyers all flocked to the cowl-neck dress instead. The poor little dress didn't have a fighting chance:( But I believed in that dress enough to bring it back this Fall, in new colors and in bamboo/cotton, and all of a sudden it's a hit! It's as if buyers had never seen this dress before, even though a year earlier they rejected it. Funny how the minds of buyers work. But the customer is king and you have all spoken! You love the dress and I can't keep it in stock.

So hurry on over to www.shopstacia.com and grab one of these hotcake dresses while they're still around. The ever-so-flattering empire dress has full wrap coverage at top, with cozy long sleeves for Fall, and a demure pleating in the front and back bodice. We still have a few in Walnut (as pictured) and just a handful left in Fig. So you never know, one rejected dress can have a second life, as long as its creator, moi, believes in it enough to keep trying...