Fashion Flock

A Designer's diary of what's hot in fashion, art, and the California beach lifestyle.

Wednesday, September 07, 2011

Stacia For Sundance


I'm always eager to pair with other cool businesses to make the Stacia collection more obtainable to a wider audience. Hence the recent joint venture with SUNDANCE catalog, the laid-back, rustic-inspired catalog by Robert Redford. I've been receiving these catalogs for years and always thought it would be a no-brainer to make some custom sweaters for them. And it all happened by mistake!

Last Fall's Vegas show was sort of a disaster with the bulk of my Fall samples not ready in correct colors for the show (thanks to the extended Chinese New Year!!) But by chance, one of my Fall styles was sampled up in a Cactus colorway from a previous season, and one that the Sundance crew immediately fell in love with. Lucky me! So off to production we go to make the uber cool boxy tee in a super-soft bamboo yarn in Sundance's favorite color, Cactus. The rustic coloring and slouchy styling are a perfect fit for the Sundance catalog.

Six months later, we're live on Sundance.com and in the mail order catalog. Check out this one-of-a-kind Stacia sweatertee made exclusively for Sundance and at a very handsome price!

Here's to more collaborations with other cool brands to help put Stacia's luxurious, washable, and sustainable bamboo knits in front of more customers (hello, Anthropologie and Urban Outfitters...!)

0 Comments:

Post a Comment

Subscribe to Post Comments [Atom]

<< Home